Sales Training

How can we help your organisation?

Profit and potential can only be achieved with the right model. Reality Training develop sales training structures that will improve your team and enhance customer’s experiences.


We have trained thousands of salespeople across the UK, Europe, India and the US. We are most in demand for our retail sales training programmes, as well as our travel sales training.

Our approach, ideas and philosophy are fresh, inspiring and motivational.

We work in collaboration with your learning and development team. We develop the programme content with you – so we understand your product or service, your teams, your company structure, your ideas and ideals, as well as what outcomes you want to achieve.

Our sales training programmes will develop the sales language and approaches of your salespeople and give them skills that can be implemented immediately, that will build strong and lasting relationships with your clients and partners.

We offer business to business, and business to consumer sales training programmes. We have developed sales programmes for the following B-B clients, Adobe, UBM, William Reed Business Media and Coats plc. Recent B-C clients include Thomas Cook, The AA and The Money Shop.

customer service

How do you keep your customers interested? There are many ways to answer this question and for us at Reality Training, it's about the structure of the conversation and the effectiveness of the language you use. 

5 Principles of Sales through Serivce: Our featured Programme

At Reality Training, we have tailored our Customer Service Training to thousands of salespeople across the UK, Europe, India and the US. In fact, our most popular programme, the 5 Principles of Sales through Service, has consistently delivered improved sales conversion rates for organisations in five different states in the US, India and the Philippines.

The 5 Principles programme prepares any agent, consultant or customer service person to take any tentative enquiry, turn them into a new customer, and then manage their expectations and relationship with your organisation.

Clients currently using their own bespoke version of The 5 Principles include: Halfords, Dunelm, Kuoni and Co-Operative Travel.

leadership and management training

Successful sales and service people soon find themselves promoted to Management – but do they have the skills and techniques to perform to their fullest potential?

Other managers with many years of experience have often had no essential training in all manner of skills from delegation to decision making, and from time management to business transformation.

Whether they’ll be recruiting staff, reporting upwards, managing small or large teams, we’ll take them through the role and train them in how to drive the performance of themselves and their teams.

Retail Managers also have to run their stores, their teams, and drive sales whilst working on everything else. We develop Store Managers and their Deputies to run workshops and cascade important sales training, so that they can worry less about sales and work more effectively on the business as a whole.

We designed and delivered two programmes for leaders at Audi to grow their skills in presenting and motivating all of the different departments in their business and in how to present their strategy and results to their business owners and launch new models to their customers.