About Our Digital Media Sales Training Course
While it’s important to understand the nuts and bolts of all things digital, at the heart of our training is the sales conversation you need to have every time you engage with a client. We’ll show you how to structure a conversation that will build a relationship with a client that will bring you greater sales – consistently.
You’ll be training with one of the first companies to offer Digital Media Sales Training. We’ve been there and done it – as Account Director at Expedia and Major Account Manager at Yell.com, so our knowledge of training comes directly from the coal face (so to speak). We are perfectly placed to advise larger media brands and regional businesses.
Who Is This Course For?
Anyone who is currently involved in digital media sales.
Anyone who recognises digital media for the opportunity it presents but doesn’t know how to capitalise on it or maximise the profits from it.
Sales Directors, Managers, Account Managers and Sales Executives.
Knowledge and Skills
How to sell digital as standalone media or as a bundle with traditional options and outlets such as magazines, broadcast media, exhibitions and events.
We’ll see how leading media brands make money from digital and what you need to do as an individual and as a brand to generate digital advertising revenues.
We’ll take you through:
- the terminology
- digital media deal structures
- the sales conversation
- how to educate clients
- how to improve your delivery systems
- how to increase prices for digital advertising
What Are The Course Outcomes?
Increased sales to existing customers
Increase in new customers
Greater relationships with existing clients
An energised sales team enthusiastic about the possibilities of digital sales
For more information on these or any of our Training Courses, please contact us below.