Business Leaders Planning for 2021-22? What is the best way for you to compete, right now?
One of the easiest ways to compete is to simply ignore competitors. We pretend they are not there or don’t matter and put all our energy into making sure that what we offer, is the best possible solution or product.
The old adage ‘it sells itself’ attempts to ring true for many of us, and gives us confidence, whilst at the same time abdicating any responsibility about how we look, compared to other brands that our customers will be comparing us with.
The other problem is answering the question ‘How do we compete?’ It’s almost too difficult to answer – until now.
The Perfect Storm, 30 Ways to Drive Your Business – an audiobook available on Audible, has several chapters devoted to competitive strategies. In particular, the two chapters devoted to Lanchester strategy will give you two clear and effective strategies to pursue.
Combined with the other chapters, this guide will propel you forward as you plan ahead – please download from Audible for £5.59 (18p per chapter!)