This is the famous maxim of Elmer Wheeler who made it number 4 in his 5 Wheelerpoints. The original book which contains this gem is ‘Tested Sentences that Sell’ first published in 1937.
The...
This week has been brilliant. I am approaching a significant birthday and certainly enjoying the lead up!
During the week several people have really made me smile. One was a flight...
When growing up, there comes a point when you realise you can earn money for work. You look for suitable weekend or evening employment and learn to stack shelves, serve coffee, serve drinks or...
As a father of two teenagers, I do sometimes worry that we’re creating a generation of people who lack genuine empathy with their fellow human beings. Interactions that we take for granted, like...
As a regular traveller for business I am used to booking my airport parking well in advance, so I can get the car park as near to the terminal as possible, for the lowest price. The Gatwick...
One of the disadvantages of being a trainer and speaker is that you are sometimes forced to eat, in restaurants, alone. On a recent trip to Newcastle I went to one of my favourite chains and asked...
If you are someone who likes to keep a toe in the world of work but also wants a book that helps you in all parts of your life, then let me recommend two people to you.
The reason I say...
When I was 19 I booked myself onto a Pan Am flight to the US. Within the costs of the return flight, were the following things. 2 Suitcases each way. Food and drinks...
So I watched the web like a hawk for some months, looking for a fridge freezer – right make,...
Do you know if you make a noise when you are considering a proposition?
What if you were told the price of something you were looking to buy?
Would you make a noise then?
If...
Machine Learning, Computer Vision, AI and so on goes the voiceover introduction of the Amazon Go Video, click...
In 1993 I was working as a waitress in a cocktail bar, that much is true....... Alright, a waiter, in Café Boheme in Soho where I had moved from behind the bar making cocktails. I had...
As Debenhams issues another profit warning, hot on the heels of House of Fraser announcing...
Yet another retailer is going to the wall with over 5000 jobs lost! This is another tragedy where retailers are putting concept over capability. The idea of a pound shop should be so simple; fill...
So House of Fraser is to close some stores in order to stay afloat. This is very sad news coming as it does after so many other retail brands who have suffered at the hands of changing habits....
It is said that Mothercare has a 25% market share in buggys and cots and larger items. Yet in their own statement they now make 43% of their sales online.
What this says to me is that their...
With the changing of the clocks, overnight we are handed an extra hour of daylight. The question is what are you going to do with it?
In the Nordics this is the beginning of seasons where...
So another 1000 jobs in retail go and 60 stores shut.
I was in New Look a few years ago, and I remember squeezing through the rails, and trying to find some space to stand as people pushed...
We commented recently on the Toys R Us situation – and now they’re gone, on the same day that Maplin goes. Over 5,000 people out of a job and big questions around ‘how this could happen?’ filling...
Why James didn’t Buy - a short story
As James parks his car in town to head to the hardware store, he sees that it is covered in scaffolding and his access into the...