One of the easiest ways to compete is to simply ignore competitors. We pretend they are not there or don’t matter and put all our energy into making sure that what we offer, is the best possible...
Rosser Reeves wrote about the USP in “Reality in Advertising”. Here is the role and rules of the Unique Selling Proposition.
- Each advertisement must make a proposition to the...
When working with managers, one of the most common reaction to coaching is; ‘I never have time’.
Other priorities take precedence over actually working to improve your team and their skills...
If you were giving a broadcast to the nation that relied on slides, what would you do to make sure the presentation ran smoothly? Would you; a) Ask someone to move the slides on at your request,...
Reading through the feedback from our first set of courses it is clear that people had some concerns and anticipation, anxiety even, as they didn’t fully know what to expect....
