One of the easiest ways to compete is to simply ignore competitors. We pretend they are not there or don’t matter and put all our energy into making sure that what we offer, is the best possible...
Rosser Reeves wrote about the USP in “Reality in Advertising”. Here is the role and rules of the Unique Selling Proposition.
- Each advertisement must make a proposition to the...
We can add value to our services without adding anything physically to what we are selling. The perception of value is created through different things such as – decent service and also the way we...
When working with managers, one of the most common reaction to coaching is; ‘I never have time’.
Other priorities take precedence over actually working to improve your team and their skills...
To be energy efficient there is an investment. Let’s start with light bulbs. You pay a lot more for an energy efficient light bulb as they typically use 80% less electricity. You can also spend...
