If you still have great teams of people ready to sell what you have to a growing customer base, then you will be looking for them to really excel in 2021.

When the market gets back on track...

One of the easiest ways to compete is to simply ignore competitors. We pretend they are not there or don’t matter and put all our energy into making sure that what we offer, is the best possible...

We can add value to our services without adding anything physically to what we are selling. The perception of value is created through different things such as – decent service and also the way we...

'Not De Niro'

An insight from running our Open Courses.

Sometimes when using Zoom or other web conferencing options, it seems you and your customer are even closer than you would be...

This is the ‘what happens next’ question. When a customer has bought your most valuable item or service, which they may have grown towards having first bought your entry level product, what can...