First you need to look at the question, who are the people buying the B2B sales training?

There can be a big difference between the buyer and the receiver of the training.

When...

ringDNA, a fast-growing software co. that helps B-B reps, and the firm that sponsors Andy Paul’s Sales Enablement Podcast, released research saying most salespeople in B-B don’t get training...

“I want some answers goddammit!” Said no one in real life ever. That line appears in thousands of Hollywood films usually spoken by someone military, who turns out to have less understanding than...

If you still have great teams of people ready to sell what you have to a growing customer base, then you will be looking for them to really excel in 2021.

When the market gets back on track...

One of the easiest ways to compete is to simply ignore competitors. We pretend they are not there or don’t matter and put all our energy into making sure that what we offer, is the best possible...