Beware of Product Lines kept on because of Sentimentality rather than Profit

By Jeremy Blake on April 6, 2021

In the 1960s my father Julian Blake worked at Sanderson the interior furnishings company that has been helping people style their homes and buildings since 1860.

He managed a number of accounts including UK Universities and used to tell me the joy he had working with the very original William Morris blocks used to print wallpaper.

In the 1980s a new MD came in and realised they had a lot of legacy designs. Lovely stuff certainly, but either nobody bought it, or only one or two pieces of fabric or paper were being sold a year.
Each design or product required admin, storage, reproduction, and other costs. The investment to keep on the low sellers was more than that mark or the margin and at best they might break even.
The cuts were made.

Sanderson Design Group is still here and adapting and being run by Lisa Montague.