Our Team


Bob Morrell
MD & Executive Coach

After a successful advertising career at UBM, Ziff Davis, and Expedia, Bob co-founded Reality Training with Jeremy in 2001, drawing on his corporate experiences to shape the company's ethos. Together, they’ve created a winning sales training double act, propelling Reality Training to the forefront of sales training and business coaching, with their innovative approach and end-to-end transformation programmes. Bob loves being a sales trainer and management coach, viewing it as a privilege to equip individuals with skills for lifelong success. As an experienced Executive Coach with a Practitioner's Diploma from the AoEC, he brings a personal blend of practical knowledge and coaching expertise to his role, empowering individuals to achieve their full potential. Beyond training and coaching, Bob channels his research and experience into creating insightful content, including podcasts, blogs, books, guides, and articles, that reinforce Reality Training's core principles. A graduate of The Oxford School of Drama, with a degree in English Literature, Bob is also an author, with several short stories available on the Amazon Kindle platform, including a soon-to-be-published account of his walk along the Camino de Santiago. Based in Lewes, East Sussex, Bob enjoys hiking, indulging in Harvey’s Ales, live music, and spending time with his sons.

Bob Morrell holding a coffee cup