our blog

Browse through an assortment of blog posts by our very own experts and specialists. Our team has spent many years of delivering sales training and management development to a multitude of brands and partners. Here is where they impart their experience and knowledge they gained. Improve your understanding of the inner workings of your industry and how to apply this knowledge in your company’s day to day operations.

Bob Morrell on June 11, 2018

Yet another retailer is going to the wall with over 5000 jobs lost! This is another tragedy where retailers are putting concept over capability. The idea of a pound shop should be so simple; fill...

Bob Morrell on June 7, 2018

So House of Fraser is to close some stores in order to stay afloat. This is very sad news coming as it does after so many other retail brands who have suffered at the hands of changing habits....

Jeremy Blake on May 22, 2018

It is said that Mothercare has a 25% market share in buggys and cots and larger items. Yet in their own statement they now make 43% of their sales online.

What this says to me is that their...

Jeremy Blake on March 26, 2018

With the changing of the clocks, overnight we are handed an extra hour of daylight. The question is what are you going to do with it?

In the Nordics this is the beginning of seasons where...

Bob Morrell on March 26, 2018

So another 1000 jobs in retail go and 60 stores shut.

I was in New Look a few years ago, and I remember squeezing through the rails, and trying to find some space to stand as people pushed...

Bob Morrell on March 2, 2018

We commented recently on the Toys R Us situation – and now they’re gone, on the same day that Maplin goes. Over 5,000 people out of a job and big questions around ‘how this could happen?’ filling...

Jeremy Blake on February 22, 2018

Why James didn’t Buy - a short story
As James parks his car in town to head to the hardware store, he sees that it is covered in scaffolding and his access into the...

Jeremy Blake on December 21, 2017

The role of marketing is to generate enquiries. The role of sales is to convert those enquiries.

Most marketing people are paid a salary that is fixed and based on their level and years of...

Bob Morrell on December 21, 2017

Wandering around the Arndale Centre in Manchester, in early December, I became more and more concerned for the sanity of some of the retail colleagues I saw doing their jobs. Not only were they...

Jeremy Blake on October 13, 2017

In a scene from the 80’s film ‘Tin Men’ (about salesmen selling aluminium cladding to gullible home owners) a lady starts to ask two men (pretending to be working for Life Magazine writing a...

Jeremy Blake on September 7, 2017

Just before the summer break Reality Training ran two Brexit Briefing events.

These were developed to ensure business leaders learn what they have to do to support and inspire their sales...

Bob Morrell on September 7, 2017

The economic indicators are on a downward spiral. In fact, unless you are an exporter, you’re probably having a tough time to maintain your position, or match last year’s performance. As a...

Bob Morrell on July 25, 2017

If you end up on a European beach this summer you will be accosted at some stage by teams of highly skilled people – mostly men, who will try and sell you sunglasses, jewellery, throws, beach...

Jeremy Blake on July 20, 2017

As I type, someone is putting up a mystery shop results sheet on a staff noticeboard in a contact centre in Manchester, or Mumbai.
In the staff room of a retailer in South Devon or South...

Bob Morrell on July 5, 2017

Over the last couple of years, we’ve done more web chat projects than ever before. It’s the new channel ‘on the block’ and so successful because it’s just so convenient for customers. I can sit...

Bob Morrell on February 27, 2017

After a visit to my local gym I popped into my local supermarket to get some food. On arrival, because I wasn’t wearing my usual clothes, I had no change on me, to use a £1 coin to access a...

Bob Morrell on February 20, 2017

10 years ago, Reality Training shared an office in Tunbridge Wells with a design agency. It was a happy arrangement that lasted for some years. The parade of shops that our business centre sat...

Jeremy Blake on September 1, 2016

My family and I have recently returned from the holiday of our lifetimes – we had a fortnight in Cayo Coco in Cuba. This area is in the Jardines del Rey archipelago with Ciego de Ávila as its...