Train. Inspire. Succeed.

Reality Training create dynamic training models that transform sales, leadership and service.

Find out more

Take our Customer Culture Quiz

Discover the Reality Sales Tracker App

Do You Need to Diagnose Your Training Needs?

About Reality Training

Since 2001, we have trained sales and service people in industries such as travel, retail, media, software sales and financial services. We have trained people throughout the UK, India, the Philippines and across the US. For an extensive list of our clients, see our Clients page.

We bespoke our sales training to your organisation. Using our 5 Principles model and Reality Win Sales Structure, we can develop your people in a number of different ways including live sessions and workshops, conferences and training films, as well as embedding programmes such as e-learning and webinars.

Read more

our services


We have delivered sales training to thousands of salespeople across the UK, Europe, India and the US. Our approach, philosophy and ideas are fresh, inspiring and motivational.

Read more

Customer Service

Using our 5 Principles model, we can demonstrate that using the right structure and language in your conversations can achieve success across any service channel.

Read more

Leadership & Management

Successful sales and service people soon find themselves promoted to Management – but do they have the skills to perform to their fullest potential?

Read more

The Reality Brexit Briefings

We are excited to announce that we are hosting 3 inspirational events that will give you 5 ways to master customer service through Brexit and beyond. The Reality Training Brexit Briefings are FREE to attend and will be held in Manchester, London & Reading on the 19th, 20th and 22nd June respectively - running from 10am - 12pm.

Presented by Bob Morrell & Jeremy Blake of Reality Training, these Brexit Briefings will show you why many leading and ambitious brands such as Adobe, Thomas Cook, The AA, Kuoni and Sky use our sales and service systems which continue to grow their businesses.

Read more



recent blogs

So it seems that a couple of times every year we have to spend a great deal of time on the phone, renewing insurances, energy bills, mobile phone contracts - you get the picture.

We all...

Bob and I recently spoke at several conferences in April and May, a flurry of sales conferences as the new financial year begins.

At one event, we talked about the power of Related Stories...

I’m enjoying a book my eldest brother Charlie bought me called 'Philosophy for Beginners'. It is always a good place to start, the very beginning as the well known modern philosopher Maria said....

our clients

Thomas Cook
The AA

let's talk

We would love to hear your comments or questions. Leave us a message and we'll make sure to reply as soon as we can.