Train. Inspire. Succeed.

Reality Training create dynamic training models that transform sales, leadership and service.

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About Reality Training

Since 2001, we have trained sales and service people in industries such as travel, retail, media, software sales and financial services. We have trained people throughout the UK, India, the Philippines and across the US. For an extensive list of our clients, see our Clients page.

We bespoke our training to your organisation. Using our 5 Principles model and Reality Win Sales Structure, we can develop your people in a number of different ways including live sessions and workshops, conferences and training films, as well as embedding programmes such as e-learning and webinars.

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our services


We have delivered sales training to thousands of salespeople across the UK, Europe, India and the US. Our approach, philosophy and ideas are fresh, inspiring and motivational.

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Customer Service

Using our 5 Principles model, we can demonstrate that using the right structure and language in your conversations can achieve success across any service channel.

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Leadership & Management

Successful sales and service people soon find themselves promoted to Management – but do they have the skills to perform to their fullest potential?

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Bespoke Reality Training Film Series

How will a bespoke Reality Training film benefit your organisation?

We have created a series of short films that demonstrate why a bespoke Reality Training film can be the right training method for your sales and service people.

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recent blogs

Over the last 9 years Reality Training have worked with the majority of major travel companies. This article has been written to help all travel agents.

The decision to leave the EU has...

Over the ten years I have been coaching successful leaders I have collated a list of over 150 “Great Coaching Questions”. They sit in my desk draw and I enjoy reviewing them from time to time. I...

How to Start Conversations with Customers in Retail

If you look at the list of reviews from Mary's army of secret shoppers, Waterstones is enjoying top spot. If you are reading this Blog...

our clients

The Co-operative Travel
Thomas Cook
The AA

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