Delivering Dynamic Results Through Tailored Sales Models

Why Reality Training?

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About Reality Training

Since 2001, we have trained sales and service people in industries such as travel, retail, media, software sales and financial services. We have trained people throughout the UK, India, the Philippines and across the US. For an extensive list of our clients, see our Clients page.

We bespoke our sales training to your organisation. Using our 5 Principles model and Reality Win Sales Structure, we can develop your people in a number of different ways including live sessions and workshops, conferences and training films, as well as embedding programmes such as e-learning and webinars.

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our clients

Thomas Cook
The AA

our services


We have delivered sales training to thousands of salespeople across the UK, Europe, India and the US. Our approach, philosophy and ideas are fresh, inspiring and motivational.

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Customer Service

Using our 5 Principles model, we can demonstrate that using the right structure and language in your conversations can achieve success across any service channel.

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Leadership & Management

Successful sales and service people soon find themselves promoted to Management – but do they have the skills to perform to their fullest potential?

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recent blogs

We commented recently on the Toys R Us situation – and now they’re gone, on the same day that Maplin goes. Over 5,000 people out of a job and big questions around ‘how this could happen?’ filling...

Why James didn’t Buy - a short story
As James parks his car in town to head to the hardware store, he sees that it is covered in scaffolding and his access into the...

One of the problems with Board meetings is that they very rarely allocate enough time to focus on what’s happening right now. When the Board...

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