Train. Inspire. Succeed.

Reality Training create dynamic training models that transform sales, leadership and service.

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About Reality Training

Since 2001, we have trained sales and service people in industries such as travel, retail, media, software sales and financial services. We have trained people throughout the UK, India, the Philippines and across the US. For an extensive list of our clients, see our Clients page.

We bespoke our training to your organisation. Using our 5 Principles model and Reality Win Sales Structure, we can develop your people in a number of different ways including live sessions and workshops, conferences and training films, as well as embedding programmes such as e-learning and webinars.

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our services


We have delivered sales training to thousands of salespeople across the UK, Europe, India and the US. Our approach, philosophy and ideas are fresh, inspiring and motivational.

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Customer Service

Using our 5 Principles model, we can demonstrate that using the right structure and language in your conversations can achieve success across any service channel.

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Leadership & Management

Successful sales and service people soon find themselves promoted to Management – but do they have the skills to perform to their fullest potential?

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Bespoke Reality Training Film Series

How will a bespoke Reality Training film benefit your organisation?

We have created a series of short films that demonstrate why a bespoke Reality Training film can be the right training method for your sales and service people.

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recent blogs

One of the current focuses of many brands is the empowerment of their staff and managers through training and enablement, which generates engagement.

Whilst all these are essential they are...

A few years ago I rang my children's nursery to let them know I was coming to get them early. The phone was picked up and I was hit with, “Hi you’re through to Made Up Nursey, Its Jackie speaking...

My Father was a fine golfer and had a handicap of 4 when he was 14. This was in 1943.

He was good enough to have become a pro and yet he was discouraged by his parents, and instead he...

our clients

Thomas Cook
The AA

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