Train. Inspire. Succeed.

Reality Training create dynamic training models that transform sales, leadership and service.

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About Reality Training

Since 2001, we have trained sales and service people in industries such as travel, retail, media, software sales and financial services. We have trained people throughout the UK, India, the Philippines and across the US. For an extensive list of our clients, see our Clients page.

We bespoke our training to your organisation. Using our 5 Principles model and Reality Win Sales Structure, we can develop your people in a number of different ways including live sessions and workshops, conferences and training films, as well as embedding programmes such as e-learning and webinars.

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our services


We have delivered sales training to thousands of salespeople across the UK, Europe, India and the US. Our approach, philosophy and ideas are fresh, inspiring and motivational.

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Customer Service

Using our 5 Principles model, we can demonstrate that using the right structure and language in your conversations can achieve success across any service channel.

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Leadership & Management

Successful sales and service people soon find themselves promoted to Management – but do they have the skills to perform to their fullest potential?

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Bespoke Reality Training Film Series

How will a bespoke Reality Training film benefit your organisation?

We have created a series of short films that demonstrate why a bespoke Reality Training film can be the right training method for your sales and service people.

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recent blogs

10 years ago, Reality Training shared an office in Tunbridge Wells with a design agency. It was a happy arrangement that lasted for some years. The parade of shops that our business centre sat...

When I received an email offering a potential opportunity to film and document a journey in Liberia for a group of coaches and leaders, I didn’t know what to think.

Apprehensive at first, I...

This blog post is aimed at any Sales Managers, Sales Directors and Salespeople who are curious about sales techniques.

Like many, I have been enjoying the Georgian romp that is ‘Taboo’ on a...

our clients

The Co-operative Travel
Thomas Cook
The AA

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